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Free 5-Minute BDC Assessment

Is Your BDC Losing Deals You Don't Know About?

BDC Buddy benchmarks your internet department against 18 KPIs that top-performing dealerships actually track — response time, follow-up cadence, show rate, and more. Get your score in 5 minutes, free.

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No credit card. No sales call. Just your score.

Stop Managing Blind. Start Measuring What Matters.

BDC Buddy gives you the visibility your internet department has always needed — built by BDC experts who've evaluated hundreds of dealerships.

18-KPI BDC Scorecard
Benchmark your BDC against the same KPIs top dealerships use: lead response time, appointment set rate, show rate, follow-up touches, and more.
Secret Shop Scoring
See exactly what your customers experience. We score real interactions across phone, email, SMS, and chat against a standardized rubric — no guessing.
Performance Dashboards
Visualize where your BDC stands today, spot the drop-off points killing your show rate, and track improvement over time with clear, actionable charts.
Department-Level Breakdown
Separate scores for New Sales, Used Sales, CPO, and Service Scheduling so you know exactly which team is underperforming and why.
Every Channel, Scored

Your Leads Are Coming In From Every Direction. Are You Ready?

BDC Buddy secret shops every channel your customers use — so you know exactly where leads are slipping through the cracks.

Phone
Are calls being answered fast? Is your team actually asking for the appointment — or just answering questions?
Email
How fast is your first response? Are leads getting personalized follow-up or a generic template no one replies to?
SMS
Text is where leads want to communicate. Is your BDC meeting them there with the right cadence and message?
Chat
Is your chat widget actually staffed — or sending leads to a bot that loses them at the first question?
Social
Facebook and Instagram leads go cold fast. Is your team responding before competitors do?

The 5 Areas Where BDCs Win or Lose Deals

BDC Buddy scores your team across the five categories that separate high-performing BDCs from ones that are leaving deals on the table every month.

Response Quality
Core
Are your reps asking the right questions, demonstrating product knowledge, and moving leads toward an appointment — or just answering and hanging up?
Speed to Lead
Speed
The first dealer to respond wins the deal 78% of the time. We measure your average response time and compare it to what top performers achieve.
Customer Experience
CX
Does your BDC make customers feel heard? We score personalization, active listening, and the overall experience that determines whether they show up.
Sales Process
Revenue
Are reps discovering needs, building value, handling objections, and closing for the appointment? This is where deals are made or lost.
Follow-Up Discipline
Retention
Most BDCs stop following up after 2 touches. We measure your full follow-up cadence against what it actually takes to convert a cold lead.

What You Get With BDC Buddy

Every assessment comes with concrete deliverables — not a generic report you'll file away and forget.

Free Resources for BDC Managers

Practical tools and guides built for tier-3 dealership BDC teams. Download any resource instantly — no credit card required.

Template
The BDC Performance Scorecard Template
A ready-to-use spreadsheet template to track and score your BDC team across all key performance indicators — response time, lead conversion, follow-up cadence, and more.

8 pages · PDF download

Scripts
5 Lead Follow-Up Scripts That Close
Proven phone and email scripts your BDC reps can use today to re-engage cold leads, handle objections, and book more showroom appointments.

12 pages · PDF download

Guide
Dealer BDC Benchmarking Guide
See how your dealership stacks up against industry averages across response speed, appointment set rate, and show rate — with actionable targets for each tier.

16 pages · PDF download

Checklist
Secret Shop Self-Evaluation Checklist
Run your own internal secret shop in under an hour. This step-by-step checklist covers phone, email, chat, and SMS channels so you spot gaps before your customers do.

6 pages · PDF download

Find Out Where Your BDC Stands — In 5 Minutes

Take the free BDC Buddy self-assessment. Get your score across all five performance categories and see exactly where your internet department is leaving deals behind. No sales pitch. Just your data.

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